How Youtuber James Jani Stands Out on an Oversaturated Platform & How You Can Too
Mediocre content is everywhere.
Matter of fact, mediocrity is everywhere. People hardly strive to be the best or do the best anymore.
So how does James Jani grow to 164k subscribers within 4 months?
James Jani doesn’t practice average so his work is not average.
Let’s examine further.
QUALITY over Quantity
How many of us have heard this saying before? And how many of us practice this?
James explicitly states that each video takes time, from the research to the script, to filming, and editing. And while all Youtube videos require this work, it’s apparent that he chooses to focus on putting out his best work. Every. Single. Time. Those who do this religiously are bound to see results.
From watching his first video ever posted to his most recent, you can see the progression of quality and skill in his attempt to create better visuals, better editing, and better content each time.
Ask yourself if you’ve been putting in the energy and time to strengthen your skills. Are you taking classes? Reading books? Perfecting your craft? Start investing the time required for you to go beyond what is just expected. There is room for improvement in any and every aspect of what you do.
VALUE ADDED
What are you adding to people’s lives? Or are you just taking away their time?
When you can impact people and leave them with something they didn’t know before they met you, they are more willing to come back and engage again. Not only is it part of James Jani’s mission to entertain, but also to inform. People congregate towards topics that they lack an understanding of and what’s better than being the one who provides them with the knowledge to change their life.
In sharing his story with other people, while contributing to ideas people weren’t aware of before, James Jani brilliantly adds value to every piece of content he creates.
Remember that your audience is coming to you because you’ve intrigued them. Curiosity is the one trait in all humans that is difficult to walk away from, so while you have their attention, teach them something they didn’t know before meeting you and they’ll be back.
STORYTELLING
Are you good at getting your point across?
Great storytellers are.
If you have a captivating story and you tell it with style, you will have people asking you to tell me more. Part of storytelling is bringing out your personality and extending that into the images you are creating for other people.
Each of James’s videos is planned out in parts, and each clip he uses strategically strengthens the point he is making. His storytelling is concise, engaging, and clear for the viewers to understand.
Not only this, but storytelling is something that has spanned across all cultures and generations. It is how we learn and have passed valuable information down throughout history. You have an opportunity to share your perspective, and share your own stories, so fiddle around and come up with a storytelling strategy that works for you.
CONCLUSION
Provide quality, provide value, and tell a great story.
I rarely sit through the entirety of Youtube videos without scrolling to the comments and finding the bullet points. James Jani changed this behavior for me, to the point where I watched all of his videos, some of them twice, and even took notes. The value he provided to me was not in the form of entertainment but rather a call to action. He provoked me to dust off the critical thinking cap that I hadn’t worn since ninth-grade English. With his beautiful storytelling, I was able to learn, apply his message into my life, and encourage others to do it too.
Start being extraordinary and produce extraordinary work.
If James Jani is just another name to you, watch his video The Untold Truth About Money: How to Build Wealth From Nothing to grasps these concepts mentioned above.
